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The principles and practices of coopetition are credited to Harvard and Yale business professors, Adam M. Brandenburger and Barry J. Now available in paperback, with an all new Reader’s guide, “The New York Times” and “Business Week” bestseller “Co-opetition” revolutionized the game of . Citation: Barry J. Nalebuff, Adam M. Brandenburger, () “Co‐opetition: Competitive and cooperative business strategies for the digital economy”, Strategy.

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Co-opetition (book) – Wikipedia

Anyhow, loyalty programs effectively partition the customers into quasi-monopolies, ie make demand less elastic, tilting incentives towards raising prices.

The framework is based on the well established foundations of game theory. Since the book is full of good stories, it’s hard not to recommend it, but readers looking for science are likely to be disappointed.

Nalebuff, who teaches at the Yale School of Management, believe businesses can become more competitive by cooperating, hence the neologism “co-opetition. To ask other readers questions about Co-Opetitionplease sign up. Although the model can stimulate creative thinking, it does not provide clear-cut answers to everyday problems. On the other hand, a firm can deliberately keep two games separate when linking the games would cannibalize its traditional business.

Lists with This Book. Real life examples, albeit huge corporations, showed how thinking outside the box helped them not only survive in tough times, but thrive. As ofthe book is still available in its 9th printing. Even more importantly, extending it in time extends total volume being negotiated, often making bidding more aggressive — and bidders perhaps willing to take bigger risks of retaliation in other competitions if this is a particularly do-or-die one for them.


Bringing more players customers, suppliers, complementors and competitors into the game can have positive effects on a company – eg: The PARTS of business strategy show that an organization can influence the market on dimensions other than price and quality.

ProvenModels – co-opetition – Adam M. Brandenburger, Barry J. Nalebuff

Adam is an authority on game theory and its application to business strategy, and teaches an MBA course on this subject. Not even in my MBA did we cover such profounde topic. Coopetition or co-opetition is a neologism coined to describe the concept of cooperative competition.

Pages to import images to Wikidata. This book provides a model to apply game theory to business. Want to Read Currently Reading Read.

Books by Adam M. Jun 05, Angela rated it it was amazing Shelves: This book lifts the curtain on a lot of the thinking involved, and gives examples of both effective and ineffective moves in real business situations.

Brandenburger and Nalebuff continued by describing the PARTS of a business strategy — five dimensions a company can use to identify strategies that change the game, the companies business, to its own advantage. Cooperation is required to increase benefits to all players focus on market growthand competition is needed to divide the existing benefits among these players focus on market share.


Well worth reading to deepen one’s appreciation of the forces behind business negotiations, market entry and entry deterrence, and reasoning about price wars and their deterrence. Mar 29, Lori Grant rated it liked it Shelves: Jun 27, Matt rated it really liked it Shelves: Aug 02, Jacob rated it it was amazing.


Want to Read saving…. No trivia or quizzes yet. Bengtsson and Kock have tried to fill this gap.

The book has outdated examples since it was written in Practical in most of the sense. T actics Tactics are defined as: The authors cover very well the ground of Game Theory applied to business and how companies cooperate in order to enlarge a market What Game Theory has to offer in Business I’ve long felt there was a more humane approach to business than being cutthroat towards the competition.


Nevertheless, I really enjoyed this book. The book then spends the bulk on applied game theory — focusing on how profits are divided amongst firms. A player can even be both competitor and complementor at the same time. Oct 03, Franco Arda rated it liked it.